Google Ads puts you at the top of the results the day you switch it on. That is the appeal, and it is also the risk — the same speed that buys you leads will burn through a budget on searches that were never going to convert.
We run Google Search campaigns: the text ads that appear when somebody types a query with intent behind it. Most of the work is subtraction. Cutting the keywords that waste money, tightening match types, and making sure what happens after the click justifies the cost of the click.
SEO is the main thing we do, and that shapes how we treat ads. Paid search is the fastest way to learn which searches actually convert, and that knowledge feeds the organic work. Where a term is winnable organically, we would rather tell you than rent it to you indefinitely.
Campaigns and ad groups organised around the way people actually search, so bids and budgets can be steered rather than averaged out across everything at once.
The terms worth bidding on, and how tightly to match them. Broad match spends fast, exact match starves — finding the balance for your market is most of the craft.
The continuing work of cutting searches that cost money and never convert. This is where the majority of wasted spend in a neglected account is hiding.
Several versions per ad group, tested against each other, with the losers retired instead of quietly left running for another six months.
Making sure the page the click lands on answers the search that produced it. No amount of campaign management rescues a page that does not match the ad.
Calls, forms and whatever else counts as a lead for you, tracked properly — so the reporting can be about outcomes instead of traffic.
A bid strategy suited to how much data the account actually has, with budget placed where it produces enquiries rather than impressions.
Ads showing where you genuinely work and when you can genuinely answer. For a local business this alone is often the largest single saving.
Spend, leads, cost per lead and what we changed — written in language you can act on.
We go through your existing account if you have one, look at who is bidding against you, and work out which searches are worth buying before anything is built.
Campaigns structured, tracking verified end to end, ads written and negative keywords loaded before launch rather than after the first invoice.
Search terms reviewed weekly, negatives added, ad copy tested, and budget moved steadily toward whatever is converting.
Tell us your website and what you are trying to rank for. We will look at where you stand today and come back with what is actually holding you back — no charge, no obligation.
Atlanta, Georgia
Greenville, South Carolina
SEO, content strategy
and fast websites